When it comes to Digital Juice there are no coincidences.
Are we expected to believe that after Digital Juice was a long time reseller for the Axis Dolly, they just magically came up with the idea for the Orbit Dolly? A device so similar that most people can't tell one from the other? No. The truth is that David Hebel, the owner of Digital Juice, saw how much money the Axis Dolly was making and he wanted a bigger piece of the pie. So instead of designing one of his own (who has time for that?) he just had his people reverse engineer the thing and make one for themselves.
Then, they made money. TONS OF IT. David also decided that he didn't want Axis to bitch about what was happening, so he undercut the price of Axis Dolly so severely that it nearly killed off the company. Being the greedy motherfucker that David is, he wanted more. Digital Juice ordered their mindless and soulless employees to scour B&H looking for products that they could copy. David must have thought he was brilliant, why R&D anything when you can just duplicate? So they did, over and over again. Digital Juice ripped off products from Kessler, CineBags, Miller, Petrol Bags, Cine Saddle and many more. Stitch for stitch, bolt for bolt, David stole from the best of them. If you make a product for the video production industry, it's highly likely that Juice will steal it, replicate it and claim to innovate it.
That simply wasn't enough for Juice, David's greed was insatiable. So what does he do next? He quickly realizes that what he's doing with hardware he can do with software.
So once again he scours the internet and finds a small company called Rampant Design Tools. He "borrows" the Rampant slogan, marketing copy, product names and concepts. Then he regurgitates them on his own site and releases an extensive pr campaign claiming to innovate this idea. It's worked so many times before, right? What could possibly go wrong? Digital Juice was banking on the fact that no one had heard of Rampant and that he could steal the products and crush the originator all at once.
Whoops. This time customers for both Digital Juice AND Rampant realize that something isn't right. Hundreds of customers write post after post on the Digital Juice website and Facebook page pointing out the questionable similarities. So what does David do? It's revisionist history time. Being the self centered sociopath that he is, David orders his staff to cleanse the Digital Juice website and social media pages of any comments referring to Rampant.
The people were pissed. Many posted comments about it. You can read one customer's distaste for Digital Juice here:
http://robertbryantwriter.blogspot.com/2013/08/why-im-through-with-digital-juice.html
And another former long time customer decides to voice his opinion of Digital Juice here:
http://robbirnholz.wordpress.com/2013/11/05/digital-juice-has-really-pissed-me-off/
So who will Digital Juice steal from next?
Wednesday, November 6, 2013
Digital Juice Steals After Effects Templates
Once again, Digital Juice steals content from individuals and smaller companies because CEO David Hebel believes that he can get away with anything. Digital Juice has stolen from After Effects template creator Flux VFX and once again doesn't care that they have been caught stealing.
You can read more about the details of Digital Juice stealing After Effects Templates
Subscribe to:
Posts (Atom)